February 12, 2021
Despite the pandemic keeping kids at home, the Stay Bright project of the Automobile Association Philippines (AAP) will be expanded, thanks to Pilipinas Shell's adoption of the projectunder its BiyaHero Campaign.
In Pilipinas Shell's BiyaHero Campaign, AAP's Stay Bright project is transformed into the "Kids! Stay Bright" initiative where the objective is to increase awareness among school children on proper road conduct and thereby develop a culture of safety at an early stage.
Under this initiative, Shell and AAP plan to launch a Road Safety Camp, a Teachers' Mentoring Program and School Services Orientation. Additionally, part of the plan is to integrate road safety in the school curriculum.
"AAP is now in the process of drafting a module for the 'Kids! Stay Bright' program for the Department of Education's approval," AAP Advocacies Manager Cynthia Reyes said.
Other initiatives under the BiyaHero Campaign will target women drivers and motorcycle riders.
In 2019, Shell launched the BiyaHero Campaign in partnership with the European Chamber of Commerce of the Philippines (ECCP), the AAP and the Philippine Global Road Safety Partnership (PGRSP). The campaign advocates for more cooperation between the private and public sectors in making the nation's roads safer for Filipinos.
AAP was a part of BiyaHero's initial efforts in introducing safe driving practices and road safety for children in some communities in Batangas. Shell chose Mandaluyong City as the pilot city for the campaign, but plans to expand to other cities for a nationwide movement promoting road safety.
AAP's Stay Bright project, which is now part of the BiyaHero Campaign, started in 2018 with the purpose of teaching school children about the importance of being visible on the road. It included teaching community officials and tricycle drivers about their role in ensuring that roads are safe for kids.
AAP has reached over 3,000 elementary school children and 500 community officials and tricycle drivers in Lipa, Batangas with this project. In Mandaluyong Elementary School, AAP taught more than 600 kids in partnership with Fundacion Mapfre.
In the "Kids! Stay Bright" initiative, AAP and Pilipinas Shell will be giving students free #3500Lives T-shirts, reflectorized zipper pulls with whistles for their schoolbags, and road safety flyers. However, instead of face to face road safety lectures, the interaction with the school children and teachers will be done virtually.
Source: Philippine Daily Inquirer