To be the world-wide leading brand in exclusive furniture DEDON Manufacturing, Inc. is a foreign holding established in Cebu, Philippines in April 2000 as the manufacturing support to DEDON GmbH, a German firm founded by former professional goalkeeper of FC Bayern München-turned-CEO, Bobby Dekeyser. The company, with headquarters in Lüneburg, Germany, is the proud maker of DEDON® furniture, a known brand worldwide that embodies the “lifestyle” philosophy of the company. DEDON® was a dream turned into reality; built on a solid foundation of creativity and determination. Its philosophy of achieving harmony between a person’s work and nature runs through the very core of every idea, process, and material that goes into each product. Every piece of DEDON® furniture is a work of art, meant to be enjoyed in luxury among friends and family during precious moments that would last a lifetime. It is a pioneer in developing the technology for furniture using aluminium frames woven with DEDON® fiber, a top of the line synthetic-fibre which the company itself developed and still produce in Europe. When one hears of the brand, it is synonymous to luxury and excellence, and a lot of care went into its creation to achieve that. Designed by European and American designers, built according to German standards of durability, and handcrafted by expert weavers in Cebu, Philippines, every piece of DEDON® furniture embodies the excellent fusion of East and West. Today the DEDON® dream is lived by all who are and have been part of its success story: the top management of family and closest friends of Bobby, its talented and select international designers, the 3,010 partners in Cebu, Philippines, and its many importers in various territories. DEDON® is currently distributed in some 85 countries all over the world.