Since the inception of the COVID-19 pandemic, numerous events worldwide had been indefinitely postponed to adhere to the lockdown, leaving marketing professionals to reinvent their approaches and capitalize on the increased internet time spent by people confined in their homes (Williams, 2020). The transition to events has also given rise to the utilization of event technology and management tools to seamlessly adapt to virtual events.

The financial drawbacks have also affected budget allocations to the marketing function of businesses, either by reducing spending for promotions or directing funds into more appropriate strategies (DiResta et al., 2020). These circumstances beget urgency by businesses to restructure their branding and focus on their mediums for publicizing to fit the new landscape.

This conference will focus on informing business owners how the landscape of marketing has developed, and how businesses can tailor their marketing efforts to fit the changing dispositions of target audiences.

Join us on this webinar on 30 June 2021 from 3:00 PM – 4:35 PM, as we explore the effects the COVID-Pandemic has induced on the promotions of events and businesses, and how marketing professionals have countered these abrupt changes. With the presence of consultants from various digital marketing agencies and industry associations, the informative discussions will explore the marketing innovations birthed from the sharp rise in usage of online platforms since the inception of the pandemic.