Negotiation Skills Workshop


In dealing with your customers and other stakeholders, you need to understand the fundamentals and complexities of negotiating. It doesn't stop there. You also negotiate with your subordinates and colleagues to get the job done, or with your top management for concessions or needed support. Many of the principles applicable in business negotiationsapply to personal negotiations as well; and if you're behind in your skills it may be too late to realize that you have been.

This program will prepare you for all types of negotiations; to keep the balance between asking for too much or settling for too little. It also helps develop the right skill-set for behaving in the negotiating table, discover how to avoid errors which can break the deal, identify, use and overcome negotiating tactics which crafty negotiators can use against you, and learn how to read and use body language to clarify exactly what the other party is trying to say or to hide.

Additionally, it will sharpen your skills in making counter-offers that have a higher chance of being accepted, as well as to overcome objections to your offers and counter-offers.

Course Outline

  1. Introduction Experiential Exercise I
    • Value of Negotiation
    • Anatomy & Definition of Negotiation
    • Active Listening Skills
    • Effective Speaking Skills
  2. Self-Assessment: What Type of Negotiator Are You?
    • Behavior Modalities
    • Negotiating for a Win-Win Outcome
  3. Negotiating Steps
    • Importance of Having a Mental Map of Your Progress
    • Identifying & Prioritizing Tradables
  4. Preparation
    • Researching the Opponent
    • Negotiation vs. Haggling
    • The Tradables Approach
  5. Opening
    • Positions of Power
    • Primacy Effect
    • Steps in Opening
  6. Investigating
    • Overcoming Opponent Resistance
    • Structured Questioning Sequence
  1. Stating Your Proposal
    • Concept of Condition & Offer
    • Assertive & Submissive Formats
    • Converting Submissive Statements to Assertive
    • Controlling Opponent by Using Increasingly Specific Counter-Offers
  2. Observing Opponent Response
    • Non-Verbal Communication
    • "Resisting" Body Language
    • "Receptive" Body Language
  3. Responding to Proposals
    • Power of Flinching
    • Steps in Counter–proposing
  4. Powerful Negotiating Gambits
    • Nibbling, Exchange Favors, Good Guy/Bad Guy
    • Offer Withdrawn, Taken Aback, Indifferent
    • Buyer / Seller, Ask Higher Authority, Triple F
    • Evidence By Printed Word, Splitting the Difference, Counter Gambits
    • Group Contest: Identifying & Countering Gambits
  5. Ending the Negotiation
    • Summarizing
    • Drawing the Contract
    • Reinforcing Goodwill
    • Suggestions for Practice


Clive Villanueva is a consultant in the field of Training and Organization Development. He is a graduate of Bachelor of Science in Business Management from the Ateneo De Manila University, and obtained a Masters in Business Administration degree majoring in Corporate Finance from Fordham University.

Prior to entering the training and consultancy profession, he was Assistant Vice President at Citibank's NA Philippine credit card business and a Sales Manager in Luzon. He had also done brand marketing assignments as product manager in RFM Corporation and Johnson & Johnson Philippines.

His expertise covers programs on Sales and Sales Management, Customer Service, Strategic Planning, Management and Leadership, Emotional Intelligence, Negotiation Skills, Team Building and Team Development.


PHP 16,500

ECCP Members

PHP 18,500

(includes coffee breaks, lunches, seminar materials and certificate of attendance)
Group Discount: 5% Discount for groups of 3 and above

No shows will be billed at full cost. Cancellations should be made at least 48 hours/two working days before the event.

Participants from outside Manila, requiring airfare and hotel bookings, should coordinate with ECCP for final confirmation of course schedule before booking. The ECCP shall not be responsible for charges incurred for changes in booking or flights.

Register Now!

For confirmations and more information, please contact
Ms. Nichole Raynera of ECCP at (02) 8845 1324 or email

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