Understanding Financial Reports


"Financial Reports are as revealing of the HEALTH OF A BUSINESS as the pulse rate and blood pressure are indicators of the HEALTH OF A PERSON."

A fundamental financial objective of all organizations is to be healthy and stable. The financial reports are the means of the company to summarize and communicate financial performance.

If all the organs and parts of the body contribute to the well-being of the person, it also follows that the different sections/departments of the company contribute to its financial condition.

The workshop aims to equip the participants with the knowledge and understanding of the contents of the basic financial reports so that they can link their role in the organization with the financial results of the business.


The course will enable the participants to:

  1. To define the general financial objectives of the company
    • Profitability
    • Healthy cash flows o Financial stability
  2. To identify and explain the information value of the basic financial statements:
    • Balance Sheet
    • Income Statement
  3. To demonstrate the use of the financial information in decision-making in their day-to-day operations /functional areas


Day 1

  1. Introduction to Financial Reports
    • Overview of Business Decisions vs Financial Information
    • Introduction to o Balance Sheet

    1. Income Statement
      • Definition of Accounting Principles & Terms
      • Transaction Analysis
    2. Analyzing Balance Sheet & Income Statement Transactions
    3. Accounting Link – Relationship between the income statement and balance sheet
  2. Discussion on Taxes
    • Value Added Taxes
    • Income Taxes including Withholding Taxes
    • Excise Taxes
  3. *including a discussion of changes relating to the above items under the new TRAIN
  4. Analyzing the Income Statement (Annual Report)
    • Vertical Analysis – Story of Profitability o Sales analysis

    1. Gross profit margin o Operating Expenses
    2. Income from Operations (IFO)
    3. Net profit margin

Day 2

  • Additional Tools for Profitability Analysis
    • Breakeven analysis
    • Return on investment o Return on assets o Return on equity
  • Analyzing the Balance Sheet
    • Asset Management

    1. Accounts Receivable o Inventory
    2. Property & Equipment
    3. Capital Expenditures vs Operating Expenses
      • Working Capital
      • Capital Structure o Leverage ratios o Coverage ratios
      • Recap of Balance Sheet Management
  • Cash Flow Statement
    • Differentiating between profits and cash flows
    • Relating the cash flow statement to the balance sheet and income statement
    • Information value of the Cash Flow Statement

Learning Investments

PHP 15,000

ECCP Members

PHP 17,000

(includes coffee breaks, lunches, seminar materials and certificate of attendance)

No shows will be billed at full cost. Cancellations should be made at least 48 hours/two working days before the event.

Participants from outside Manila, requiring airfare and hotel bookings, should coordinate with ECCP for final confirmation of course schedule before booking. The ECCP shall not be responsible for charges incurred for changes in booking or flights.

Register Now!

For confirmations and more information, please contact
Ms. Nichole Raynera of ECCP at 845 1324 or email

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