Corporate Entrepreneurship: Core Principle in Changing Market
In today's competitive world of business, no business is allowed to stagnate. A business that stops improving is on the road to losing its market. To avoid stagnation, leaders need to learn new skills and that is the skill of entrepreneurship that will help them innovate and create new customers.
This 90-minute seminar and mini workshop aims to bring the principles of entrepreneurial management within the context of corporate management. Attendees will learn how to ideate, take action and innovate like an entrepreneur.
Topics covered:
- What is entrepreneurship?
- What is the philosophy of entrepreneurism?
- What makes the entrepreneur unique?
- What business environment, corporate values, and policies are needed that will cultivate entrepreneurial leadership?
- Are entrepreneurs born or made?
- What is innovation?
- Where problems are found?
- How to creatively solve problems?
- Role of intuition in entrepreneurship
- Principles of implementing innovation
Frameworks:
- Whole brain thinking
- Sources of innovation
- Lean Start Up
Jeff Cua
Managing Director
Whole Brain
Studied Entrepreneurship at the University of Asia & the Pacific, and a has a Master’s degree in Entrepreneurship from Ateneo Graduate School of Business. He has been an entrepreneur, business consultant and educator since 2001. For 19 years he was the managing director of an international school franchise where he was awarded 3 times as best in marketing and sales and franchisee of the year. Currently he manages his training agency, Whole Brain Training Consultancy, which he set up in 2015. Since 2015, he has worked with both local and international companies. In 2020, they successfully pivoted the operations into digital business.
