Social Media is a" buzz" topic which is generating large amounts of interest.  For leaders of businesses both large and small, B2C and B2B, the challenge is to cut through the hyperbole and understand how to use Social Media in proven, practical ways, including:

• Creating strategies for effective marketing and brand building
• Researching customer conversations about brands, services, products and competitors
• Real time alerting for controversial mentions or conversations
• Engaging with or responding to customers
• Employee / HR interests

The panel will be composed of:

Mark McKenzie, Managing Director of Ci8, a Hong Kong based Social Media research company. Ci8 works for global brands and some of the largest local brand names in the Philippines, Hong Kong and SE Asia. With major clients in the Media, FMCG, Telco, Banking, Airline, Utilities, Property and Service sectors, Ci8 is one of the leading independent research companies in this rapidly evolving market.

Dr. Donald Patrick Lim, Managing Director of MRM Worldwide, the digital and relationship marketing arm of the global advertising giant McCann Worldgroup. Before McCann, he was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding company, which boasts of having managed the most number of digital marketing campaigns and websites for local and multinational brands.

Mike Henderson, Senior Vice President of Regional Operations for Sykes. Mike has been at the helm of Sykes in Asia since the very start of the BPO phenomenon and has grown the business here to well over 20,000 employees.

The panel brings expertise and insights from the Creative, Research and BPO businesses. This discussion based forum will give attendees the opportunity to ask questions and learn about best practices and practical applications which deliver real business benefits.

Participation Fee:
Members = PhP 1,200
Non-members = PhP 1,500

To reserve, please contact Jasmin Runez at (+632) 8451324 local 249 or e-mail events@eccp.com.