The ECCP Competency Hub, in partnership with Kapwa Online Solutions Co., is organizing a 2-part training designed to give advanced expert insights to refine existing digital marketing strategies. You should have a basic understanding of web technologies, SEO, SEA, social media marketing (SMM), and web tracking.

Training Objectives:

After this training, you should be able to refine your digital marketing strategy and get an edge over your competition. You will learn about the best practices from digital marketing leaders who have worked on more than 2000 websites across several countries and industries.

Target Attendees:

Business owners who want to go to the next level with their online strategies as well as marketing managers and strategists who want to become digital marketing experts.

Training Contents:

Day 1, December 14, 2021

• Recap of beginner's course: Web analytics, keyword analysis, SEO, inbound marketing/content marketing, search engine advertising (SEA), social media marketing (SMM)
• SEO: Learn about the most important ranking factors in search engines (outlook for 2022) and advanced off-page SEO concepts
• Case study: International website development for a mechanical engineering company. Learn how to build a web project that targets B2B clients in several languages and various countries

Day 2, December 15, 2021

• SEA / Google Ads: expert insights into how to finetune your campaigns and get the most "bang for your bucks"
• Advanced Analytics with Google Tag Manager: Learn how to track micro-conversions, events, and set goals
• Social Media Marketing: how to create B2B leads with LinkedIn, boost your content with Facebook, and use Pinterest to generate traffic