Europe-PH News

Not-to-be-missed Messe

March 07, 2011

Ching M. Alano

Exclusive Lifestyle Report From Frankfurt

Every year, around this time, assorted Filipino exporters brave the freezing cold weather in Germany, put on layers and layers of warm clothes put their best foot forward and wear their brightest smiles to participate in Ambiente, an annual trade fair put up by Messe Frankfurt, one of the world's leading trade fair organizers mat has earned for Frankfurtmesobriquet "city of trade fairs."  Consider these mind-blowing facts and figures: Last year, Messe chalked up 450 million euros in sales.  The Messe Frankfurt Group boasts a global network of 28 subsidiaries, five branch offices, and 52 international sales partners so its customers are assured of its presence in 150 countries.  Messe Frankfurt's humongous exhibition grounds -- all of 578,000 square meters housing 10 exhibition halls -- would probably take you an eternity to cover.

[To read the full article, please download the attached Adobe PDF file herein. File size is about 4.19 MB. ]

Source: The Philippine Star, Modern Living, 05 March 2011

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