Food & Beverage for All

Solaire Grand Ballroom, Paranaque City

Breakfast Forums and Meetings

An Analysis of the Health and Economic Implications of the Excise Tax on Sugar Sweetened Beverages

The European Chamber of Commerce, together with the EU Philippine Business Network (EPBN), is concerned about providing quality and affordable food and beverage products through fair competition.

Under Section 150-A. on Sugar Sweetened Beverages of House Bill 5636 Tax Reform for Acceleration and Inclusion (TRAIN) will impose a PhP10 per liter on sugar sweetened beverage, both artificial and natural sugar. The industry expects that the tax will mainly burden low-income consumers who widely purchase sweetened beverages, such as coffee, energy drinks, among others.

The Chamber in collaboration with the Beverage Industry Association of the Philippines (BIAP) will hold a forum entitled “Food and Beverage for All” with the topic on the “Analysis of the Health, and Economic Implications of the Excise Tax on Sugar Sweetened Beverages.” The forum will be a platform for a balanced discussion between the private and the public sectors concerning the possible effects of the excise tax. The Forum will also provide a multifaceted perspective on the impact of excised tax on sugar sweetened beverages to consumers, the government and the beverage industry through:

  • A healthcare perspective of sugar sweetened beverages.
  • An economic analysis of House Bill 5636 Section 150-A to low-income consumers.

The Food and Beverage for All Forum is a breakfast forum with different beverage stakeholders that will be affected by the sugar sweetened beverage excise tax. It will feature an academic presentation on the economic impact of the excise tax on sugar sweetened beverages.

The Forum will target 200 delegates coming from the public and private sectors. The public sector will include prominent Senators and key public officials of government agencies such as, Department of Finance, Department of Trade and Industry, Department of Agriculture, National Economic and Development Authority, Sugar Regulatory Administration, and and other relevant government agencies. Also invited are concerned consumer and labor organizations, Philippine Manila Sari-sari Store Association, product distributors and other relevant stakeholders of the Food and Beverage Industry.


7:00 am
8:00 am
Welcome Remarks
Guenter Taus, President, ECCP
8:10 am
Opening Remarks
Helen Grace Baisa, President and Managing Director, Chairman Ingredients and Chair, EPBN Committee on Food and Beverage
8:20 am
PANEL DISCUSSION: Health Analysis of the Excise Tax on Sugar Sweetened Beverage
Moderator:  Atty. Roman Romulo, Executive Director, BIAP
                    Ms. Joan Sumpio, Kopiko
 8:30 am
Hon. Joseph Victor Ejercito, Senator, Chair Committee on Health and Demography.
8:40 am
Historical Trend of Sugar Consumption Based on the National Nutrition Survey
Mario Capanzana. PhD., Director, Food and Nutrition Research Institute (Invited)
8:50 am
Tackling Obesity in ASEAN: Prevalence, Impact, and Guidance on Intervention
Dr. Bruno Kistner, Secretary, Asia Roundtable on Innovation for Improved Nutrition (Invited)
9:00 am

Dr. Christiani Jeyakumar Henry, Director, Clinical Nutrition Research, Singapore Institute (Invited)

Elaine Banares, Program Head, BS Holistic Nutrition with Culinary Art, Manila Tytana College, Council of Heads in Nutrition and Dietetics
9:30 am
Open Forum
PANEL DISCUSSION: Economic Implications of the Excise Tax on Sugar Sweetened Beverages
10:00 am
Hon. Ralph G. Recto, Senator
10:10 am
Economic Impact of the Tax Reform for Acceleration and Inclusion
Dr. Bernardo Villegas, Founder UA&P (Invited)
10:20 am
A look into the WTO Compliance of the Excise Tax on SSB
Ceferino Rodolfo, Undersecretary, Industry Development and Trade Policy Group, Department of Trade and Industry
10:30 am

Aidel Belamide, Vice Mayor, Silang, Cavite

Victoria Aguinaldo, President, Philippine Association of Stores and Carinderia Owners

Helen Grace Baisa, First Vice President, Philippine Chamber of Food Manufacturers, Inc.

Victorio Mario Dimagiba, President, Laban Konsyumer, Inc.
11:10 am
Open Forum
11:40 am
Closing Keynote
Jeffrey Yao, President, BIAP



Php 2,500 - ECCP & BIAP Members

Php 2,800 - Non-Members



For inquiries/registration, call Elena Tabu at 8451324 or email