ASEAN Remains the Market of the Future. Asia continues to be the economic ‘goldmine’ of the future. This is where markets are growing fast and where future markets are seen to be emerging. The ASEAN region is a very dynamic region offering plenty of opportunities as the region comes closer to the establishment of an ASEAN Free Trade Area. European firms establishing their presence in one or more of the developed ASEAN countries, like Singapore, Philippines, Malaysia, etc. have the advantage of securing a strong market position within this dynamic region.