TechTALK: iCONNECT - A Series on Social Media Marketing

DATE(s): June 30, 2016
VENUE:
HAROLDS HOTEL, C. Rosal St.
Trainings




Be updated and equipped with the latest and
most effective online marketing strategies.


Certified Google Adwords Digital Marketing Strategist

  1. DAY 1 – ORGANIC TRAFFIC
    1. PHASE 1 – Social Media Principles
      1. What is Social Media?
      2. How do people use Social Media?
    2. PHASE 2 – The Major Social Media Sites
      1. Facebook
        • Facebook Page Basics
        • Types of Contents
      2. Twitter
        • Twitter Basics
        • Sharing for Engaging
        • Trending Topics
    3. PHASE 3 – Social Media Strategy
      1. Business Objectives
      2. Tone of Voice
      3. The Value of a Content Calendar
      1. PHASE 4 – Measuring Your Success
        1. Facebook Insights
        2. Twitter Analytics
        3. Google Analytics
  2. DAY 2 – PAID TRAFFIC
    1. PHASE 1 – Facebook Advertising
      1. Types of Advertising Campaigns
      2. Creating Custom Audience
      3. Campaign Budgets
    2. PHASE 2 – Twitter Adverstising
      1. Types of Campaigns
      2. Campaign Basics

To register online, please click here. If you wish to do manual registration, you may instead download and use this form.