AdBoard Signs integrity Initiative Pledge
News - July 26, 2012

The Advertising Board of the Philippines recently signed the Integrity Initiative Pledge of the Makati Business Club (MBC), European Chamber of Commerce of the Philippines (ECCP), American Chamber of Commerce (Amcham) and Management Association of the Philippines (MAP) at the Ballroom of the Peninsula Manila. This is AdBoard's commitment toward ethical business practices and good corporate governance. 

The AdBoard will also cascade the commitment with its 10 member associations, which include the Advertising Suppliers association of the Philippines (Asap), the Association of Accredited Advertising Agencies-Philippines, the Cinema Advertising Association of the Philippines, the Independent Blocktimers Association of the Philippines, the Internet and Mobile Marketing Association of the Philippines, the Marketing and Opinion Research Society of the Philippines, the media Specialists Association of the Philippines, the Outdoor Advertising Association of the Philippines, the Philippine Association of National Advertisers and the United Print Media Group. 

Shown in the Photo are (from left) Integrity Initiative Project Director Henry Schumacher (ECCP), Ed Francisco (BDO Capital and Investment Corp. -MAP), Integrity Initiative Vice Chairman Hubert d'Aboville (PAMATEC-ECCP), Adboard Chairman Ricky Alegre (BusinessMirror-UPMG), Adboard Director Lorraine Schuck (Carousel Productions-IBA), AdBoard Corporare Secretary Tessie Celestino-Howard (Airtime Marketing-IBA), AdBoard Director Allen Velez (a.s.v.- Events Pool-Inc.- Asap), Jacky Chan (Siemens Inc.), Marife Zamora (Convergys Corp. -Amcham), AdBoard Executive Director Jones Campos and (at podium) Integrity Initiative Project Director Peter Perfecto (MBC). 

Source: Business Mirror; Bulletin Board; 26 July 2012